Franprix is a major French retail chain, they requested our help to create a branding strategy for both print and digital media. In order to achieve this, I've designed a new visual identity that is softer, more contemporary, and more identifiable for the general public. To support this new look, we've launched a multichannel campaign based on everyday text messages. And now it's no longer just a trip to Franprix, but a visit to Franprix.fr.