Perrier had a project to create a community using its social networks. The brand wanted to communicate its passion for art and young artists on an international level. To achieve this project, we created the "Counter Gallery" or the "Gallery of those who don't have one". A virtual gallery present on the brand's social networks to give visibility
to artists who do not (yet) have a place in traditional art galleries. Such as nail art or, for this first edition, tufting.